Hollywood moving company ordered to pay $13 million for misleading customers

Ohad Guzi has been ordered to pay $13 million after a federal judge found that he controlled a company that misled customers by using the name and trademark of a reputable international competitor on a website set up to generate sales leads.

King David Van Lines, which the judge determined was controlled by Guzi, conducted business under the name Northstar Movers and the Internet domain name northstarmovers.com. According to the Dec. 22 ruling by U.S. District Judge William P. Dimitrouleas, it did so to convince customers that it was actually NorthStar Moving Company, a California-based company that was founded in 1996 and has since expanded internationally.

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